Usages of Mobile Phone in Rural Agricultural Marketing Function: A Study on Dinajpur District, Bangladesh.

Abstract

The mobile phone technology is an important tool to enhance farmers’ access to better paying agricultural markets. The study analyses usages of mobile phone in agricultural Marketing and The mobile phone is considered as the connection of mobility and its impact on agricultural development in Bangladesh communication in social networks and in business activities especially to people in developing and transitioning countries. With its use, farmers can reduce marketing costs, containing search and transportation costs, as well as participate more easily in markets, but also gain non- market information and access to advisory service. This study aims to investigate the impact. Agricultural marketing covers the services involved in moving an agricultural product from the farm to the consumer. Numerous interconnected activities are involved in doing this, such as planning production, growing and harvesting, grading, packing, transport, storage, aground food processing, distribution, advertising and sale. Some definitions would even include “the acts of buying supplies, renting equipment, (and) paying labor", arguing that marketing is everything a business does. The study suggests the need to improve farmers’ access to mobile phones for agricultural marketing. It recommends that government, in collaboration with mobile network operators, should reduce calling tariffs to enhance use, gender disparities in accessing assets should be minimized, and investment in supporting infrastructure must be enhanced.