Perceptions betweenYounger and Older Subculture towards Bata

Abstract

This research is focused on the consumers of Bata shoes in Bangladesh. People from the older group and younger group are included as observations of this study, to find out if there is any similarity in the perception of these two groups about Bata brands. First, I have gone through the development of the research frame work. Secondary data were collected from internet, news releases, journal and advertisement. By doing a pilot survey and from the secondary data analysis I have found twenty triggering factors in terms of using/purchasing shoes. These factors generally influence a customer when he or she buy/) shoes. A few depth interviews were also be conducted of people from different grounds like businessmen, students (both male and female), and housewives etc. to identify their views about purchasing shoes. Information about those environmental factors that affect the purchasing behavior of consumers was gathered as well. Finally I have defined the broad and specific objectives to develop research questions, type of research to be undertaken and hypotheses in contrast with the findings to provide a conclusion with significant recommendations.