Lovello Icecream Industry

Abstract

Lovello is the new brand in the ice cream industry in Bangladesh which is being produced and marketed by Taufika Foods and Agro Industries Limited. Lovello has gained reputation as well as popularity within a short duration of time. Another social platform of Lovello ice cream is to share every beats of movement and to be the beats of Bangladesh through spreading love from heart to heart. Lovello ice cream was launched on February 14, 2016 in Bangladesh. Since then, it has been producing healthy and delicious products. Lovello ice cream is made of imported high quality raw materials using state of the art technology .For the first time, it has brought premium quality ice cream named shahi khajur malai with 100% natural khajur flavour, mini cone, voupletu, hidden heart single and heart beats single in mini size variation are being delivered to all classes and segments of consumer around the country. It has created curiosity among people and has been spreading its sales and distribution network all over the country. Lovello is continuing its love and connecting people with one another though its enormous taste and innovational production, operation and communication to be the beats of Bangladesh.