Bookly: An Audiobook Application to Listen Your Favorite Books & Stories

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Date

2022-01-02

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Daffodil International University

Abstract

The project “Bookly” is an audiobook app which will help to ease the reading experience of people. A misconception is there that listening to a book is less profitable than reading the book in terms of acquiring knowledge. But in recent studies it is visible that despite the misconception the popularity of audiobooks is growing day by day. Readers can multitask while listening to a book. The sellers use the multi-tasking facilities of audiobooks for advertisement. The audiobook industry has proven its ability in the market during the pandemic using different media. COVID-19 is actually a blessing for the audiobooks industry. It was thought that it would not work as planned. But the scenario has dramatically changed after the covid pandemic. Digital audiobooks have continued their growth path and are thriving to relax during the epidemic.

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Keywords

Online books, Differentiated marketing strategy

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