Internship Report on the Branding and Graphics Design Activities of Brand and Visual, Beige and Tylo

Abstract

The paper presents a critical reflection of the internship practice and professional experience of the author with three separate organizations: Brand & Visual, full-service marketing agency; BeigeMedia, global on-demand videography and creative platform; and TYLO, local startup which deals with oversized fashion. Overall, the author was advanced hierarchically in such placements as an intern creative visualizer, associate, and a remote international designer and then as a leader in marketing operations leader of a start-up environment. The primary objective of this report is to critically analyze the learning experience through such experiences in comparison with the academic underpinning of the innovation and entrepreneurship that the author possesses and simultaneously include the responsibilities, projects, and deliverables of each of the positions. The developed core competencies include; strategic marketing, innovative problem solving, inter- industry flexibility, branding and visual communication expertise, and entrepreneurial leadership. The global media based initiatives contributed to mastering cross-cultural communication skills and design practices that were scalable, agency work contributed to mastering accuracy and branding skills, and leadership in the area of the startup contributed to developing growth-oriented approaches and skills of decision-making based on entrepreneurship. Lastly, the report has a conclusion with the general significance of these experiences to the professional development of the author, a summary of weaknesses in the skill sets and a recommendation of the personal development plan in the next 12-18 months. All this has been in aid of the career of the author of the intersection of design, entrepreneurship and the innovation of marketing, which offers them the flexibility and foresight to survive in a dynamic corporate environment.