Online News Media versus Printed Newspaper

Abstract

An indication of downturn in print newspapers is surfaced in these recent years. Due to the advancement technology has influenced in the reading habit of newspapers that caused it to transcend from print newspapers to online news. This comparative study has been conducted to examine the preferences between print newspapers and online news among university students. 60 university students from the Dhaka City, aged from 18 to 30 participated in this research. The findings show that the readership towards print newspapers in Dhaka media landscape is shrinking and it has shown an indication of the preferences is shifting towards the online news. In comparative, the gratifications obtained from online news media were relatively higher than the print newspapers. The present study has been aided by the uses and gratification approach concluding that audiences are actively seeking for the interactive media in order to obtain gratification.