A Study on Community Management Through Social Media at D’reach

Abstract

The revolution of digital technologies, especially that of social media platforms like Facebook, LinkedIn, Instagram, or Twitter, has shaken up companies’ traditional communication scenarios. As a result of online communication, brands are reaching their target markets faster and more effectively. This is where “Community Management” comes into the picture. In this report we are trying to find out how impactful the social media community management is and in-depth understanding of community management. We will also analyze the purpose, methods and some elements of social media community management. After that we applied how social media community management is helping conventional marketing and we will identify some problems related to the social media community management at D’reach. Furthermore, we gave some recommendations. If authorities follow this recommendation and take necessary steps to fulfill those recommendations, they will be able to improve their value and satisfy their customers and earn more potential customers. This report is a study on community management through social media on D’reach advertising agency. The broad objective of the report is to learn about how to manage the Facebook community if they have any queries about the brand or products and some analysis about social media and community management.