Customer Relationship Management of Trustex Limited

Abstract

Trustex Limited is a leading Apparel Buying Agent in Bangladesh working for USA & European customer from last 25 years with their entire satisfaction. It source right production facility, provide sharp & competitive cost and keep delivery in time. Trustex Limited doing total quality control during the production time to avoid any sort of quality complain later from customer. For easy & quick decision it set up video conferencing system by it can discuss with Trustex Limited customer to exchange the views to get the "no mistake production" from either side. Garments buying house has undergone tremendous changes during the past decade during which consolidation and reform became inevitable. The non-traditional competition, market consolidation, new technology, and the proliferation of the internet are changing the competitive landscape of the retail garments buying house. After liberalization the Trustex Limited have brought changes in their strategies and adopted CRM practices to come at par with buying house. Till now Trustex Limited is concentrating mainly on acquiring new customers and they seldom understand the importance and profitability of creating loyalty and retaining customers. Now to prosper in this era of increased competition, Trustex Limited is concentrating on developing long term relationships with their customers and helping them. Trustex Limited strive to provide the best service to its buyers. It have a practice to work with successful & experience garments suppliers who keep their commitment and comply with social account abilities properly.