An Evaluation of the Marketing Activities of Anny Trade International

Abstract

Mobile accessories sector is the fastest growing sector of Bangladesh. Anny Trade International is a familiar member of Mobile Accessories Brand Owner Association of Bangladesh. Anny Trade International is a B2B oriented organization. Anny Trade International is doing their business all over the Bangladesh. In chapter one, an introduction is presented about this report and also the objective, scope, methodology and limitation of the report also given descriptively. Chapter two contains the overview of Anny Trade international Ltd including mission, vision, aspirations, and values of the company. The organizational structure of Anny Trade International Ltd, the departments of the company, all the manufactured product of the organization have been described in this chapter. Chapter three contains the marketing strategies of Anny Trade international. Here are some of the key marketing strategies that Anny trade international has to offer. In chapter four, the description about the business process and marketing analysis of the company are given. The marketing mix including price, product, people, place, packaging and process are also presented. The sales strategy such as after sales service and warranty replacement are given descriptively. The SWOT analysis, market growth and covid-19 situation are also mentioned in this chapter. In chapter five, the problems in the marketing strategy and process of Anny Trade International Ltd and flexible solution to those identified problems are mentioned. Finally chapter six includes a conclusion of the report.