Internship Report on “Branding and Promotional Strategies of RAK Ceramics Bangladesh Limited”

Abstract

RAK Ceramics Bangladesh Limited is a local part of the global corporation represented in over 150 countries and recognized as the world’s leader in manufacturing ceramics. The company operates in an industry characterized by significant competition, and the high demand from customers for quality and variety of products increases the pressure on companies. RAK Ceramics Bangladesh Limited applies particular branding strategies to remain recognizable and attract customers to its products. The purpose of this internship report is to analyze branding and promotional strategies of RAK Ceramics Bangladesh Limited and assess their appropriateness in the case of increasing competition in the industry. Overall, the company’s branding and promotional strategies can be seen as relatively effective, even though some weaknesses can still be identified. In the context of growing competition, RAK needs to focus on social media and customer experience.