An Evaluation of the Marketing Activities of UBER, Bangladesh

Abstract

The tradition transportation service was disappeared in 2009 by an US organization called UBER. It invented a new marketing model for ridesharing industry. It is online based ridesharing company. UBER Technologies, Inc. was founded in 2009 and founded in San Francisco. UBER is the one of the largest ridesharing company. A ride-hailing service, also known as a ride-sharing company, transportation network company, or The company, whose vehicles are referred to as app-taxis or e-taxis, matches passengers with drivers via websites and mobile apps of vehicles for hire that, in contrast to taxicabs, cannot be legally hailed from the street. UBER operates in 785 metropolitan areas worldwide. Their mobile apps and websites provide access to their platforms. It is estimated that UBER will have 110 million users worldwide in 2019, and the company holds a market share of 69.0% for passenger transportation in the United States. On November 22, 2016, UBER began its journey to Bangladesh. UBER has successfully serve in city and metro area with Bike and taxi service. They initiate the various brand awareness to grab the attention of existing and earn new customer. They are creating huge amount of campaign to make it trend.