A critical discourse analysis of Bangladeshi Instagram influencers language

Abstract

Nowadays people spontaneously use social media and it influences them in every way of life. Moreover, Instagram is one of the most popular social media platforms and influencers are on trend in this modern era. The aim of this study is to analyze Bangladeshi Instagram influencers language along with the reason behind the use of such language. This study is conducted by using qualitative research and primary data has been collected from Instagram videos. Also, videos are transcribed and discourse critically analyzed by using Norman Fairclough’s three-dimensional model. The three Instagram influencers videos have been taken based on a specific criterion and find some specific reason behind using such language while presenting them in front of camera to promote, review or explain something.