BANGLADESH AS AN EMERGING TIGER IN APPAREL MARKET: CHALLENGES AND STRATEGIES

Abstract

The paper attempts to identify the prospects of Bangladesh’s ready-made garments (RMG) industry in the post-MFA period by analyzing the current scenario, strength and weakness of Bangladesh’s RMG and potential competitiveness in the world market in the coming years. The investment in backward linkages industry, market diversification, favorable government policies, improved governance and infrastructure, preferential access to markets and above all the local entrepreneurial agility have kept the Bangladesh’s RMG industry vibrant in post-MFA era. Bangladesh’s RMG is now a matured industry and likely to be able to face successfully the challenges ahead and maintain the competitiveness in the global RMG market.