Sales strategies for guest retention in the hospitality industry: a study on DRHR

Abstract

My six-month apprenticeship in the marketing and sales department of the DRHR served as the inspiration for this paper. I gained significant insights into the internal operations of a five-star hotel and the challenges that surround guest retention in the hospitality sector thanks to this hands-on experience. In the competitive hospitality sector, maintaining guest loyalty is crucial, as guests constantly seek exceptional experiences. By highlighting the hotel's offerings and services, the Sales team plays an essential role in encouraging repeat business. At DRHR, this department elevates the hotel's business through effective public relations and communication strategies, establishing a strong brand image and executing a well-defined promotional manual. Establishing relationships was the key objective that drives DRHR's Sales department. Maximize sales, and attract guests who return. The Sales team of the DRHR prioritizes building relationships in order to maximize revenue and encourage returning guests. The primary objectives of the Sales Department include building relationships, maximizing business opportunities, and encouraging repeat guests. Key strategies involve direct marketing to corporate clients, leveraging social media, and employing digital marketing techniques. Additionally, the department emphasizes a loyalty program, "Regular Member & Royal Member," which improves retention and fortifies customer relationships. The chance to do an apprenticeship in a prestigious five-star hotel was amazing. It enhanced my theoretical and practical skills, which will assist me launch a lucrative future profession.