An Analysis of Marketing Activity of Rangpur Dairy and Food Products Limited

Abstract

Being one of the Food Company rangpur dairy & food products ltd. Enters in the business fields with an objective to gradually become the top company. This reports covers a though analysis about marketing department of rangpur dairy and food products ltd. First part of the report is about the organization. On the second part is including the details of “An analysis of marketing Activities”. Marketing department plays significant roles through providing different services for the clients. With the globalization, international trade has become quite competitive. Timely is providing the final work. To ensure this purpose rangpur dairy & food products ltd transmits through SWAT to the food Company. Problems identified in Marketing Department are inadequate human resource, excessive work load, low salary relative to others ad companies, insufficient knowledge about marketing, lack of data base networking in information technology. By knowing these, it may be possible to develop the conditions of rangpur dairy & food products ltd.