An Analysis of the Marketing Strategies of Creinse Limited

Abstract

It is mandatory to do an internship for the final year students to complete the undergraduate program. To fulfill that requirement, I have joined the Marketing Division, Brand, Creinse Limited, Head Office as an intern. The internship program is organized such a way so that students can get a glance about the real advertising level environment and also plays a medium to learn the implication of theoretical coursework into practical works. Firstly, this report provides a brief introduction of the Creinse Limited. Creinse Limited has a distinct mission, vision, and objectives with a goal to be the ultimate event management and entertainment platform in Bangladesh. Nevertheless, it has been the country’s no. 1 entertainment Company till date. Creinse provides different services and products with all the modern facilities to provide the maximum value and satisfaction to the customers. There remains a strict chain of command at the organization. This report also includes a detailed explanation of my internship experience where I explained about my contributions to the Marketing Division unit of the Branding; skills learned in the internship program, difficulties faced at the internship period and how I have dealt with the constraints, interaction with my supervisors and other employees. Moreover, the influence of internship in career choice, and the expectations and experiences from the internship program have been explained briefly in this report. Finally, I concluded by expressing my satisfaction with the whole internship experience and learnings. CREINSE Limited is one of the renowned entertainment companies in Bangladesh. Because of globalization and technological facilities, they could provide useful real-time service to their audience or customer. This company plays a vital role in the field of entertainment of music. The internship report titled “Overall Marketing Activities of CREINSE LIMITED.”