An Evaluation of the Customers’ Satisfaction of Sonali Bank Limited

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Date

2019-11-16

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Daffodil International University

Abstract

This report was specially made to examine the “An Evaluation of the Customers’ Satisfaction of Sonali Bank Limited: A Study on Lalmatia Branch, focusing on the customer satisfaction. An attempt to familiarize service functions of Sonali Bank Limited. It is an aim to draw up strategic and effective practices of all functions by identifying the strength and weaknesses of Soanli Bank Limited This report focuses three months working experience at Lalmatia Branch of Soanli Bank Limited. As a part of satisfying their objectives through their customer Soanli Bank Limited Lalmatia Branch. Offers the following accounts: Current Deposits, Savings Bank Deposits, Fixed Deposits, Short Term Deposits, Monthly Term Deposits, Any other deposits, clearing house, Sanchaya patra as may be approved/ advised by Head Office. Soanli Bank Limited Lalmatia Branch has a reputation as a partner for growth. Transparent and quick decision making, efficient team of performance, satisfied customers, online banking, effective internal control, diversification of investments etc. are the major strengths of Soanli Bank Limited lalmatia Branch. Most of the customers’ of Sonali Bank Limited Lalmatia Branch are satisfied with banking. But some issues they are not happy with the bank. Like loan getting procedures, employees showing busy responded, modern technology, online banking etc. questions in survey most of customers’ give their opinions strongly disagree, disagree, neutral. Some questions in survey customers’ are given their opinions they are very satisfied with the bank. Soanli Bank Limited Lalmatia Branch has provided its Banking service with a top leadership and management position. After doing this intern report I have found that most of the customers of Soanli Bank Limited Lalmatia Branch have some problems Services of Sonali Bank Limited Lalmatia Branch not enough goods. Sonali Bank Limited Lalmatia Branch doesn’t use modern technology. Sonali Bank Limited Lalmatia Branch employees are not enough helpful with their customers. Online Banking system of Sonali Bank Limited Lalmatia Branch is not up to the mark. Loan getting procedures isn’t easy at Sonali Bank Limited Lalmatia Branch. There is some recommendation of this problems Sonali Bank Limited Lalmatia Branch need to improve their technology. Employees are Sonali Bank Limited Lalmatia Branch need more better behave with their customers. Online Banking system at Sonali Bank Limited Lalmatia Branch are not good enough, management should look after their online banking system. Making easy procedures getting loan for customers at Sonali Bank Limited Lalmatia Branch. Management of Sonali Bank Limited Lalmatia Branch need to take their decision as soon as possible.

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Keywords

Bank marketing, Banking service, Customer Satisfaction

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