Factors Influencing Choice Decision of Superstore in Mirpur Area: A policy Formulation Perspective

Abstract

This is the age of change in life style of the population of country. With the change of life style the buying behavior of the customers are changing so the business pattern is also changing. The concept of super market is old but in our country people were not used to buy from super market as they had the perception that shopping at super market is expensive, status oriented and so on. But things have changed now, people start giving importance on environment and service along with product, price and quality. So the potential in this sector is booming and the businesses are willing to invest in this area that's why different research and analysis is going on to identify the way to attract the consumer in the superstore.