An Evaluation of the Marketing Activities of Vast Event Management

Abstract

Vast event management is a startup company in the event management industry. It was established in 2018. They are organizing several events such as Leisure event, Cultural event, Organizational event and personal event. Their market share is very good. Almost 4-5% market share of them. They have several types of clients such as British council, Street children Leddo, Bangladesh Shilpakala Academy, Bishwo Shahitto Kendro as an organizational clients. On the other hand, they have different types of personal clients. In 2019, they were organizing ‘Art for dream’ at British council in Dhaka, ‘Art Carnival’ at Bangladesh Shilpakala Academy in Dhaka. In 2018, they were organizing a ‘tai-dai’ workshop at Bishwo Shahitto Kendro. In this internship report, I am describing here the marketing strategy of vast event management. Also I am describing here the Market development service of vast event management. These things are most important for business. In this internship report, I am describing what is the strength, weakness, opportunities and threat of vast event management. In this internship report, I explained some limitations of this study. They do not share some data because these data are too confidential. That’s why they do not share this data with me. Report has some restrictions, but it will be helpful for my degree and my future job.