POST-PANDEMIC RECOVERY STRATEGIES: A SYSTEMATIC REVIEW ON TOURISM AND HOSPITALITY INDUSTRY

Abstract

The tourism and hospitality industry has been profoundly impacted by the COVID-19 pandemic, necessitating a systematic review to comprehend the strategic recovery approaches suggested and employed across the industry. The review will examine existing literature to identify key challenges, trends, threats, and opportunities following the pandemic. The comprehensive analysis revealed that the recovery strategies require substantial shifts in customer satisfaction levels, adoption of sustainable practices, technological advancements, and heightened health-related considerations.