The Antecedents of Female Customers’ Satisfaction with Online Shopping: An Empirical Study in Bangladesh

Abstract

With the increasing diffusion of ICTs, more specifically the Internet, the global business community is rapidly moving towards Business-to-Business (B2B) e-Commerce. With the ever increasing popularity of electronic commerce, the evaluation of women customer satisfaction is now an emerging factor. The various models of customer satisfaction that the researchers have appropriate for Cyber shopping stores. So we did a survey on “women customer satisfaction for online shopping in Bangladesh”. We did our survey on women of various occupations. We sort out six variables which play a vital role on women customer satisfaction. They are – Web presentation, Product assortment, Time of deliver, Payment policy, trustworthiness, and Product return policy.