Role of Buying Houses in Marketing Garment Products of KappAhl

Abstract

The main objective of the study is to find out the Role of Buying Houses in Marketing Garment product. Buying Houses play a vital role to marketing Garment product. I conducted discussion with employee of KappAhl to know their Role in Garment Buying that is discussed in the Chapter 2. Increasing Demand, Globalization, Cheap Labor, Quota Facility, GSP facility & export incentive create great opportunity for Marketing Garment Product in wide Range. Here the main problem arises due to communication & information Gap. The retailer is sourcing Garment product for specific region & country, which is unknown to the supplier at initial stage. So it will be very difficult to understand the trend, fashion requirement of those countries.it is not possible to develop the Garment sample as like the picture always that Retailer want due to Raw material Problem, safety issue & testing issue. However, if Retailer makes their supplier aware about the trend of those countries & trained them as what they want then it will be easy for them to source garment as per their requirement with affordable cost. I did not discuss in this study about the Buyer trend, fashion requirement with the change of time, which is very vital for marketing Garment Product. A buying house provides various types of facilities to both foreign buyers and local manufacturers. They do marketing for order collection from the buyer,develop samples for the buyer. They also do price negotiation to come to an agreement with both the buyer and supplier. They help the supplier to execute the order properly by providing approval, comments and technical support necessary.