Marketing of Library and Information Services in University Libraries: A Practical Experience

Abstract

At present, libraries and information centers are facing a time of unprecedented change and challenge. Marketing concepts itself is changing and has different meaning form different renowned people. The concept of marketing is widely applicable in library and information environment. Now marketing is whole organization concept which requires years of continual activities. Marketing of library services is the effective execution of all the activities involved in enhancing satisfaction of users by providing maximum value of them. It is a total solution for library and information centers. There have been enormous developments in marketing of library and information services around the world. The present research paper aims to explore the discipline of marketing for librarians. Practical solutions are provided on how to implement a marketing strategy and plan with particular emphasis on the value of using information resources in libraries to the users.