Analysis of Marketing Strategies of ‘Shrabony Knitwear LTD’

Abstract

Anyone can read this report to know about Shrabony Knitwear Ltd and their marketing strategies. This internship report is divided into four chapters. The introduction, background of study, scope of the study, study objectives, methodology of the study, source of the study and limitations are all covered in the first chapter. The next chapter (Chapter 2) covers the organizational profile and provides an overview of the business ‘Shrabony Knitwear Ltd’, as well as details about its founder, staff, mission, and vision, business operation, objectives of this company. The next chapter (Chapter 3) solely analyzes the marketing strategies employed by ‘Shrabony Knitwear Ltd’. In chapter 3 discuss about the STP (Segmentation, Targeting, Positioning) analysis and Marketing mix (Product, Price, Place, Promotion) of Shrabony Knitwear Ltd. This is the main part of this report. The findings, recommendation, and conclusion are covered in the Chapter 4.