Analysis of Merchandising Activities of Aboni Knitwear Limited

Abstract

Bangladesh's RMG (Ready-Made Garments) industry is big and accommodating. Since 1977, Bangladesh has become a major player in the quick garment industry. About 85 percent of Bangladesh's export earnings are derived from textiles and apparel, with 75 percent coming from the article of clothing segment, which includes weave-and-sew shirts, pullovers, pants, skirts, shirts, coats, sweater sportswear, and an increasing number of casual and stylish garments. The division currently employs approximately 1.5 million or more workers, the most of whom are women from suppressed socioeconomic groups.