Analyzing Marketing Mix Effects on Branding of Real Estate: A Comprehensive Study of Rancon FC Properties Ltd., Chattogram

Abstract

The purpose of this study is to determine how Chattogram real estate businesses' branding is impacted by the marketing mix. A combination of convenience and random selection was used to choose 127 responders in all. Information from those working in the real estate industry was gathered for the study through questionnaires and interviews. According to the analysis, a lot of businesses struggle to establish a strong brand because they don't employ their marketing mix properly. Common issues include poor marketing, unjust prices, inadequate customer support, and a lack of obvious evidence of quality. According to the survey, real estate firms should increase the value of their products, provide reasonable prices, and concentrate on target-based advertising, adequately train staff, and guarantee robust customer service procedures. Enhancing confidence and branding can also be achieved by providing visible assets, such as showrooms or model apartments.