An Analysis of the Merchandising Activities of Accortex Sourcing Ltd.

Abstract

Internship is such a program which creates an experience of corporate life instantaneously. I was allocated as assistant merchandiser of a buying house. So, entitled of the report is “An Analysis of the Merchandising Activities of Accortex Sourcing Ltd”. Main objective of the report are to identify merchandising activities, analyze the merchandising activities, identify problem related to the merchandising activities of Accortex Sourcing Ltd., and finally make recommendations to solve this problem. The report is based on both primary and secondary data. This internship report gives a view of all the Merchandising activity of "Accortex Sourcing Ltd' which is a full view of my working experience. This report has " Four-chapter" which are started with the Introduction part at the beginning, then the 2nd chapter is an overview of "Accortex Sourcing Ltd" 3rd chapter is the Merchandising activities of "Accortex Sourcing Ltd", and the 4th chapter is a recipe of Analytical Review, Problems, Recommendation and Conclusion. In this report, there is a short review of how "Accortex Sourcing Ltd" doing their working process how to they communicated with Buyers what are the tools of their marketing how they segmented their business how they promote their business, what are the mission vision & goal of Accortex Sourcing. When preparing this report there were arise many problems which were very much identified. There were so many issues that is creating problem for this company. The major issues were: lack of man power specially merchandiser, fell comfort doing only oven section and limitation of supplier etc. They can overcome this problem by hiring skilled merchandiser, increase supplier and feel free to doing work with any section like top-bottom or knit-oven.