Factors Influencing Individual Investment Behavior of Bangladeshi Investors

Abstract

This paper aims at identifying the most and the least influencing factors on the Bangladeshi investor behavior. It develops a modified questionnaire. The questionnaire included thirty-three factors that belong to six variables: firm image, accounting information, authenticity or reliability, expert's advice, personal financial needs and demand of common stock. The main findings: (i) firm image, accounting information and authenticity or reliability are the most influencing variables on the Bangladeshi investor behavior; (ii) experts advice & personal financial need are the least influencing variables for the Bangladeshi investors.