An Analysis of Brand Positioning Strategies: Rangdhanu International Limited

Abstract

As a student of business administration, analyzing today's business world is very crucial to observe in this complex situation. It is necessary to go through all fields of knowledge, both theoretical and practical. Before passing BBA program, I have been given an Internship program to have practical knowledge in business life as a part of my academic program. During my internship program, I worked at the branch of Rangdhanu International Limited. . I worked closely with my supervisor to learn from them so that it could help my report. In the report I’ve discussed the activities I have done in details. I tried to do all the work that was given to me. In this report I had tried to focus my both theoretical and practical knowledge regarding Brand Positioning. My main topic is an analysis of brand positioning of Rangdhanu International Limited. I have tried to identify the effectiveness brand positioning of this organization and how it is working in progress of the organization. And to identify problems related and their SWOT analysis. In this report the problems, scope, limitations and various analyses are also done. With all the information and findings, adequate analysis has done in terms of Rangdhanu International Limited’s present brand positioning strategies. Recommendations are provided at the end of the report for the betterment of the brand in future.