Evaluation of Marketing Strategy of Creative IT Institute

Abstract

This report assesses the marketing strategy of Creative IT Institute, a leading freelancing training center in South Asia. The study explores growth opportunities for this prominent IT educational institution. Creative IT Institute, based in Bangladesh, specializes in teaching freelancing skills to students. The organization also examines the relationship between advertising and product sales. This report provides a comprehensive overview of the institute's operational methods, procedures, and policies. Recognized for its commitment to high-quality professional training, Creative IT Institute has established itself as one of Bangladesh's premier IT training facilities. The report delves into the evaluation of advertising's impact on product sales. The internship report examines Creative IT Institute's marketing strategy, focusing on it starget demographics and market positioning within Bangladesh. It analyzes the institute's marketing mix strategies and identifies areas that require attention from management. Based on these findings, the report offers various recommendations and conclusions.