Team learning, top management support and new product development success

Abstract

Purpose This paper aims to investigate the relationship between team learning, top management support (TMS) and new product development (NPD) success. Design/methodology/approach This is a quantitative research by nature. A questionnaire derived from previous studies and covered by 27 NPD projects in the high‐tech semiconductor industry in Malaysia. Stepwise regression was adopted to test hypothesis. Findings Out of the four independent variables, knowledge acquisition and information interpretation were found to have a signification relationship with NPD success. The findings also confirmed that TMS is a moderator in the relationship between team learning and NPD success. Research limitations/implications The relationships investigated in this research deserve further investigation. Because the data analyzed were collected from the high‐tech semiconductor industry in Malaysia. More studies are required before general conclusion can be drawn. Practical implications It is reasonable to conclude, on these findings, that NPD can be successful in the high‐tech semiconductor industry with given emphasis on team learning and TMS. Originality/value The paper reinforces the body of knowledge relating to NPD in the high‐tech semiconductor industry.