Marketing Activities’ of Siam International Co., Limited

Abstract

Siam International Co., Ltd. is a wing of Siam Siam International Group Co., Ltd. Thailand. It is a reputed and diversified Thai owned company. Before establishing Siam International Co., Ltd. all activities in Bangladesh were monitored and controlled directly from Thailand which was quite difficult for company. Then the higher authority decided to establish a wing in Bangladesh and established Siam International Co., Ltd on 21st September, 2011 under the registration law of Bangladesh. I have prepared this internship report based on my internship program as it is required for the BBA program. Siam International Co Ltd plays a vital role in the permanent tourism and entertainment industry. Customer’s satisfaction is one of the most vital reflections of the progression toward advancement and development for this organization. The customer’s satisfaction is the key feedback to improve service quality. The report has organized in four chapters. First chapter including introductory part of the report, there I mention main objective of the report. The main objective of the report is to analyze the Marketing Activities of Siam International Co., Limited: An Evaluation’’ as whole. In preparing this report I use both primary and secondary data. The second chapter where I discussed about the mission, vision, objectives, overall Company’s activities and strategies and their completed and ongoing projects and upcoming projects. The third chapter where I discussed the analysis of marketing mix, marketing activities, business development strategies, key business skills and SWOT analysis. Fourth chapter here deals with some findings, recommendations and conclusions which are drawn by analysis of whole report.