Consumer Buying Behavior

Abstract

This thesis report is prepared based on the behavior which is influence the consumer buying behavior. We are found out that the relation between the product quality & price is the major influence to make the purchase decision for a consumer. Not only depends on the price & quality but also buying is behavior depending on various components. As for example we can categorize main four segments they are Economic Needs, Psychological Variables, Social Influence, and lastly Purchase Situation. Buying behavior is also sometimes depending on gender type's means males or females purchase decision making method is not always same. So it is clear that the sum of total population contribution percentage of male or female is influence the buying behavior of that nation's or that place's. In economic needs we can include the economy of purchase, convenience, efficiency in use, dependability, and income. For psychological variables we are included in this research motivation, perception, learning, attitude, trust and lifestyle. Thirdly for the social influence here we included family, social class, reference groups, culture, & ethnic groups. And the last part is purchase situation here we included purchase reason, time, and surroundings. In our thesis paper we also included most important five steps which are influence the consumer buying process like as, for the first step we considered problem recognition, secondly consumers are trying to search the information, then thirdly consumers are trying to evaluation of alternatives, at the fourth stage consumers are take decision for purchase & the last stage is the post purchase behavior. Our principal aim for this thesis report is, to find out the regional facts which are influence or responsible for vary the consumers buying behavior. For proper study of these important facts we can easily find out that, why consumers are purchase our products or why not? Also we can learn the effective issues for our developments.