Identifying Post-Implementation Success Factors of Relationship Marketing: A Study on Private Banking Industry in Bangladesh

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dc.contributor.authorMalarvizhi, Chinnasamy Agamudai
dc.contributor.authorJayashree, Sreenivasan
dc.contributor.authorNahar, Rezbin
dc.contributor.authorManzoor, Shamima Raihan
dc.date.accessioned2025-05-20T01:46:45Z
dc.date.available2025-05-20T01:46:45Z
dc.date.issued2018-01-01
dc.description.abstractThis study aims to identify the most critical success factors of post-implementation relationship marketing (RM) for private banks in Bangladesh. Feedback was collected from relationship managers of five leading private banks on ten items of RM. Principal component analysis categorized these items into three factors: operational, competence, and satisfaction, which influence the post-implementation success of RM in Bangladesh's private banking sector.
dc.identifier.otherhttp://dspace.aiub.edu:8080/xmlui/handle/123456789/2740
dc.identifier.urihttp://dspace.aiub.edu:8080/jspui/handle/123456789/2740
dc.publisherAmerican Scientific Publishers
dc.sourceAIUB Institutional Repository
dc.subjectBanks in Bangladesh
dc.subjectPost Implementation Success
dc.subjectPrivate Commercial Banks
dc.subjectRelationship Marketing
dc.titleIdentifying Post-Implementation Success Factors of Relationship Marketing: A Study on Private Banking Industry in Bangladesh
dc.typeArticle

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