An Evaluation of Customer Perception Regarding Marketing Mix of “KIOSK”

Abstract

As a student of Daffodil International University, Internship is an integral part to accomplish the BBA degree. This report has been prepared on the basis of three months’ work experience in KIOSK.The topic of this study is “Marketing Mix an Analysis of KIOSK”. I observed the 4P’s of KISOK. As a concern group of Daffodil Computer Limited, KISOK is doing very good to promote their business to the students of Daffodil International University as most of its customers are students. The internship program has been completed in Marketing Mix of KIOSK. Here are the marketing strategies of KISOK is also discussed. Marketing strategies of KISOK is very influential and for this it has created a place in this business world. The marketing strategy is related 4P which also ensures the group’s business promotions.