Exploring Critical User Journey and Behavior by Analytics Tools

Abstract

Analytics Manager was my Internship Role. I am always very much interested in virtual or online users' behavior. How they think, how they act, and how they behave with an online service or product. On the other hand online users and their activity is growing day by day. With the growing number of users lots of online business and services setting up. In online or virtual business data is the main key matter. To complete my internship I had chosen the analytics manager role. So that I can work with data and user behaviour. My Internship sponsored company was Maya. Maya is the online based leading health company In Bangladesh. They also started to expand their business in UAE and some Arabian countries. They are supporting millions of users monthly by their Platforms. I had analytical access to all of them. I am really very thankful to them for trusting me with their data access. I believe I also got the standard organization culture from Maya. My responsibility was to track daily, monthly and weekly basis users data, behaviour journey and visualize them to help product end improvement and marketing decisions. Mainly I used google analytics, facebook analytics, firebase and Mixpane