Implementation of marketing campaign through Social Media in the context of Bangladesh: A case study
| dc.contributor.advisor | Abdullah, Matin Saad | |
| dc.contributor.author | Ahmed, Wasifa | |
| dc.date.accessioned | 2014-05-11T06:41:06Z | |
| dc.date.available | 2014-05-11T06:41:06Z | |
| dc.date.issued | 2014-04 | |
| dc.description | Cataloged from PDF version of thesis report. | |
| dc.description | Includes bibliographical references (page 34). | |
| dc.description | This thesis report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Science in Computer Science and Engineering, 2014. | |
| dc.description.abstract | Online marketing is becoming a hot topic in every business sector, and gradually playing an important role in any company’s multi-channel marketing strategy. However, in Bangladesh this technology has not applied and there are many questions as how to attract the audiences to a certain website and social networking sites. This thesis is mainly about exploring online marketing and why do we need it in Bangladesh, the methodology required and the findings. Keywords: Online Marketing, Social networking sites, design-based methodology, empirical research. | |
| dc.identifier.other | ID 10101001 | |
| dc.identifier.other | https://dspace.bracu.ac.bd/server/api/core/items/512a4a55-cf35-4103-8c09-f1ce0f54cd9f | |
| dc.identifier.uri | http://hdl.handle.net/10361/3218 | |
| dc.language.iso | en | |
| dc.publisher | BRAC University | |
| dc.source | BRAC University Institutional Repository | |
| dc.subject | Computer science and engineering | |
| dc.title | Implementation of marketing campaign through Social Media in the context of Bangladesh: A case study | |
| dc.type | Thesis |
Files
Original bundle
1 - 1 of 1
