Implementation of marketing campaign through Social Media in the context of Bangladesh: A case study

dc.contributor.advisorAbdullah, Matin Saad
dc.contributor.authorAhmed, Wasifa
dc.date.accessioned2014-05-11T06:41:06Z
dc.date.available2014-05-11T06:41:06Z
dc.date.issued2014-04
dc.descriptionCataloged from PDF version of thesis report.
dc.descriptionIncludes bibliographical references (page 34).
dc.descriptionThis thesis report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Science in Computer Science and Engineering, 2014.
dc.description.abstractOnline marketing is becoming a hot topic in every business sector, and gradually playing an important role in any company’s multi-channel marketing strategy. However, in Bangladesh this technology has not applied and there are many questions as how to attract the audiences to a certain website and social networking sites. This thesis is mainly about exploring online marketing and why do we need it in Bangladesh, the methodology required and the findings. Keywords: Online Marketing, Social networking sites, design-based methodology, empirical research.
dc.identifier.otherID 10101001
dc.identifier.otherhttps://dspace.bracu.ac.bd/server/api/core/items/512a4a55-cf35-4103-8c09-f1ce0f54cd9f
dc.identifier.urihttp://hdl.handle.net/10361/3218
dc.language.isoen
dc.publisherBRAC University
dc.sourceBRAC University Institutional Repository
dc.subjectComputer science and engineering
dc.titleImplementation of marketing campaign through Social Media in the context of Bangladesh: A case study
dc.typeThesis

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