Sales & Marketing Strategies of The Premium Homes Ltd.

Abstract

This internship report gives a close examination of the marketing and sales strategies of The Premium Homes Ltd., which is a growing real estate company in Bangladesh. The company needs to be in a highly competitive market since in Dhaka, most individuals are shifting to apartments due to rapid urbanization. The report indicates the way the company combines the old practices with the new electronic gadgets to achieve this. The paper is based on a three-month internship experience in the Sales, Marketing, and Client Relationship Management (CRM) departments. In the course of that time I was assisted in finding potential buyers, communicating with clients, visiting sites, as well as making project records. The report notes that the success of the company relies primarily on making the customers feel secure and transparent particularly via technologies such as the TPHL App, which allows clients to monitor the progress of the projects in real time. The key findings are that most new customers are now attracted by the social media sites like Facebook, Instagram, and YouTube. Making personal follow-ups and providing them with proper legal documents are the keys to converting such customers into buyers. The report also discusses the issues that I encountered, such as dealing with complex sales questions posed by clients and coordination between building crews and sales associates. Lastly, the report recommends that The Premium Homes Ltd. should fix their market standing by enhancing their presence online, as well as ensuring that customer services they provide after sales are more smoother. Briefly, the internship connected theory of what makes customers act with the work of day to day real estate.