An Evaluation of the Digital Marketing Activities of ACI Premio Plastic Limited

Abstract

Marketing is very essential for building any brand. Marketing techniques change their responses and become progressively more multi-directional and buyer-oriented. Marketing is a powerful solution with managing new media channels. Web/online-based marketing or web-based media can change the framework of your brand. It will totally change the marketing tools of the past and also bring some remarkable result build strong brand. Digital marketing become one of the major tools to attract the customer. More than 50 million residents of Bangladesh use various online platform. And this number is increasing day by day. To explore those customers and create new identity of any brand digital marketing is very necessary. Digital marketing is channel is quite cost effective and result is far better that traditional marketing channel. So digital marketing is the future of coming days.