CONSUMERS APPROACHES TO PURCHASE EGGS AND THE QUALITY OF EGGS IN THE SELECTED MARKETS OF CHATTOGRAM

Abstract

Egg is one of the most nutritious food item consumed by people. To understand the consumers approaches to purchase eggs & to know about quality of eggs in market a study of 30 respondents & 18 sellers was conducted in the selected markets of Chattogram. Customers responded to the study by sharing their opinions on the location where eggs are bought, the requirements for buying and the importance of particular qualities of egg. This study's findings revealed that the majority of egg buyers purchase their eggs from markets (83.33%), they prefer to buy larger average eggs. The respondents' preferred yolk colour was bright yellow (80%), and 63.33% of the interviewees said that egg quality/freshness was very essential. According to sellers, consumers prefer to purchase brown eggs (94.4%) over white eggs because of the difference in nutrients. This study is important for the sellers to grade their eggs based on the size of egg & colour of egg yolk.