An Analysis of Marketing Strategies of Fabric & Sourcing International

Abstract

This Internship Report is on ‘An Analysis of Marketing Strategies of Fabric & Sourcing International’. The Sales and Admin department is the greatest dynamic part of the supply-oriented organization. It raises the chance for entrepreneurship growth in the fabric sourcing industry. So it helps the jobless people and also the government to get rid of the redundancy problem and also traded a vital role in the economic growth of the country. This is an excellent opportunity for me to do my internship at FABRIC & SOURCING INTERNATIONAL. This is an organized office with all the facilities. I am working here as an executive in Sales & Admin since January 01, 2022. I have prepared the internship report as a requirement of the internship phase of the MBA program in Business administration. The total report is divided into four major chapters. Chapters are again divided into subchapters according to the content of the chapters. Chapter one is the introductory section of this report. Which has the description of the internship report, the origin of the report, the objective of the study, the methodology of the study, and so on. Chapter two is a brief discussion about Fabric & Sourcing International. This chapter covered the overview of Fabric & Sourcing International, its vision, mission, strategies of Fabric & Sourcing International, organization structure, and corporate information. Chapter three is a brief discussion about the process, analysis & strategy of fabric & sourcing international. this chapter included the business procedure of Fabric & Sourcing International, SWOT analysis, sales & marketing strategy, buy & sales strategy, marketing mix, etc. Findings, recommendations, and a conclusion are drawn in chapter four of the report.