Supply chain management in the digital advertising industry of Bangladesh: a case study of Spade Digital

Abstract

In this report, I shared my past experience as the Head of Operations at Spade Digital and designed a study on the Supply Chain Management of the Digital Advertising Industry of Bangladesh. This experience enabled me to put the theories I have learned in the past 2 years of the MPSM Program into practice myself in a professional environment. In addition to implementing the knowledge that I have garnered so far; I discussed the day-to-day operations of a digital agency. Furthermore, I have also included a concise introduction of Spade Digital with a clear overview of the Supply Chain Management culture of Spade Digital, in comparison with the current digital advertising industry of Bangladesh. Moreover, I have also tried to identify the problems that are being caused due to the supply chain disruption in current times, such as the dollar crisis in Bangladesh and the termination of direct services by HTTPOOL Bangladesh, Facebook's authorized distributor in Bangladesh. Finally, I shared my input on how a better Supply Chain Management, for example, with risk mitigation plan, data sharing, increasing dependency on local media etc. can help in diminishing this disruption in the industry.