AN INTERNSHIP REPORT ON “Rural Internet market prospect of Grameenphone Ltd. based on Thakurgaon Sadar Territory”

Abstract

Information is an indispensable resource for the socio-economic development of any community as it is needed and utilized by society for its development and prosperity. The rural communities have different needs for information depending upon their functions, responsibilities and duties. The main purpose of this study is to empirically test the future prospect of Grameenphone Urban and Rural internet market with some previous/current data analysis on the basis of a particular area. This area is Thakurgaon Sadar Territory market. Mainly the Secondary data are used in this study. The author collected data for the period of 2015 to 2016 from online and Distribution House, Thakurgaon. In this study discuss about some Internet package, Price, Validity and find out which package are popular from rural customer and retail end and also an analysis on retail internet revenue, 3G impact and going forward it’s prospect. About 60% internet customers are interested to use for 60MB-75MB pack which price range is 10tk-30tk and validity 7days-15days for Volume pack. Mainly they are uses face book and others social web site. Among them about 25% internet customers are rural and 75% internet customers are Urban. Rural internet market prospect is high than the other internet segment market. It is possible to earn more revenue from rural market. Day by day rural customers are aware about internet uses and benefit. Grameehphone expect that Bangladesh will develop along with modern world through the uses of Internet.