Akij Food & Beverage Ltd

Abstract

The beverage and soft drinks sector is one of the fast growing sectors of Bangladesh. AFBL is one of the major local manufacturers of soft drinks in the FMCG sector. In the age of globalization and free trade, it is very difficult to compete in this soft drink and the competition style of this sector is changing very frequently. The AFBL is constantly managing itself with this changing environment of competition. My research report provides a nominal idea of the beverage industry in our country. Then the overview of the AKIJ Group and also the Akij Food & Beverage Ltd (AFBL), which is a unit of the Akij Group, is presented. After the company descriptive part, the analysis segment is incorporated. Starting with 4ps analysis of AFBL, SWOT analysis, competitive analysis and marketing strategies.