Product purchasing sentiments analysis for monitoring cosmetic brands and beauty products based on user feedback in Bangladesh

Abstract

My research delves into the dynamic realm of consumer preferences in cosmetics, employing a data-driven approach to unravel patterns and insights in this multifaceted industry in Bangladesh. The study centers on the comprehensive analysis of user responses, gathered through a meticulously designed survey instrument, to discern prevailing trends and preferences in moisturizers, serums, and oils. The dataset, comprising responses from 511 participants, provides a rich source of information on brand perceptions, country-oforigin preferences, and consumer ratings. By employing Python programming and data visualization libraries, I conducted an in-depth exploration of consumer habits, shedding light on the popularity of specific brands and the countries associated with favored cosmetic products. The analysis revealed Cerave as a dominant player in the moisturizer segment, with a significant preference for products originating from Korea. Furthermore, the study examined consumer choices in serums, uncovering a prevalence of positive ratings, particularly in the "Good" category. The diversity in brand usage showcased a wide array of choices, with Cerave, The Ordinary, and Set Wet emerging as popular selections. The country-of-origin analysis demonstrated a pronounced affinity for Korean serums, accounting for a substantial share of the market. Shifting focus to oils, the research highlighted a predilection for organic oil, with Parachute and Bajaj n Drops standing out as preferred brands. Bangladesh emerged as a dominant source country for cosmetic oils, capturing over half of the market share. This research contributes to the understanding of consumer behavior in the cosmetics industry, offering valuable insights for both industry practitioners and researchers. The data-driven approach employed in this study serves as a robust methodology for comprehensively exploring and interpreting consumer preferences in diverse product categories.