Internship Report on MARCEL Sales Department

Abstract

An internship is a program that allows a student to get their first taste of corporate life. I got the opportunity as an intern to the WALTON group's MARCEL distribution network. I completed my report on the MARCEL distributor network's sales. This report is based on my three-month internship at the MARCEL distribution network, which gave me the opportunity to learn about the real-world operations of a business consulting organization. MARCEL manufactures dynamic electrics and electronics. MARCEL is a subsidiary of the WALTON group, which was founded in 1977 by S.M Nurul Alam Rezvi under the R.B Group (Rezvi and Brothers). Currently, it is the leading group in Bangladesh’s Electric and Electronic sector. MARCEL is the new parallel brand of the WALTON group. It was established in the year 2006. Soon after the establishment, MARCEL began to make a place in the market. In just a few years it beat many well-known companies in Bangladesh in the refrigerator sector and showed great potential in TV, AC, and Home Appliance products. MARCEL had its ups and downs but now it is in its growth phase. The turning point of MARCEL occurred in 2017 but after that, due to the pandemic it has to face some hardships but it did not take much time to regain its sales amount.