Digital marketing activities of Hero Bangladesh

Abstract

This report covers the overall situation of Social Media Marketing platform and its contribution on brand promotion and customer awareness of one of the most prestigious motorbike brand-Hero. The official Facebook pages, Instagram account, YouTube channel of Ammar Hero Bangladesh is directly controlled by the digital and creative team of WAVEMAKER Bangladesh, which is one of the foremost media buying agencies of GroupM and Asiatic 3sixty Bangladesh. My main objective was to learn the insights of digital marketing and understand the impact of social media on the field of digital marketing that is being constantly established nowadays for the long run success of companies. In this report, I have included the organization’s overview and its activities as well as the responsibilities I have been given to handle. I also included various creative contents published by the official page of insight tool every week. Moreover, this report contains discussion on the process of successful media and digital marketing plans executed by WAVEMAKER Bangladesh. I have prepared this business operation model of the company. The second chapter is about my job responsibilities for the organization and the last chapter is about my learning and challenges I have faced and the theories on which I could relate to my work during my internship period at WAVEMAKER Bangladesh.