Hospital advertising: the Influence of perceptual and demographic factors on consumer dispositions
| dc.contributor.author | Andaleeb, Syed Saad | |
| dc.date.accessioned | 2016-12-06T06:05:50Z | |
| dc.date.available | 2016-12-06T06:05:50Z | |
| dc.date.issued | 1994 | |
| dc.description | This article was published in the Journal of Services Marketing [© 1994 MCB UP Limited ] and the definite version is available at : http://dx.doi.org/10.1108/08876049410053302 The Journal's website is at: http://www.emeraldinsight.com/doi/pdfplus/10.1108/08876049410053302 | |
| dc.description.abstract | Examines the factors that influence consumer dispositions toward hospital advertising. Both perceptual and demographic variables were included in the analysis. The results suggest that when hospital advertisements are perceived as helpful and not adding to patients′ costs, consumers are likely to favor this marketing activity. With the exception of education, demographic factors did not have a significant effect on the dependent variable. | |
| dc.identifier.citation | Andaleeb, S. S. (1994). Hospital advertising: The influence of perceptual and demographic factors on consumer dispositions. Journal of Services Marketing, 8(1), 48-59. doi:10.1108/08876049410053302 | |
| dc.identifier.other | https://dspace.bracu.ac.bd/server/api/core/items/55072457-4614-4faf-b74a-76f12ac1118c | |
| dc.identifier.uri | http://hdl.handle.net/10361/7119 | |
| dc.language.iso | en | |
| dc.publisher | © 1994 MCB UP Limited | |
| dc.source | BRAC University Institutional Repository | |
| dc.subject | Advertising | |
| dc.subject | Consumer attitudes | |
| dc.subject | Demographics | |
| dc.subject | Health care | |
| dc.subject | Hospitals | |
| dc.subject | Marketing | |
| dc.subject | USA | |
| dc.title | Hospital advertising: the Influence of perceptual and demographic factors on consumer dispositions | |
| dc.type | Article |