Farmers‟ Use of Communication Media in Receiving Agricultural Information

Abstract

The principle motivation behind the study was to determine the extent of use of various communication media by the farmers in receiving agricultural information and their effectiveness and to investigate the relationship between each of the selected characteristics of the farmers and their use of communication media in receiving agricultural information. The study was conducted in two villages of Tekani Chukainagar and Madhupur union in particular Tekani Munshu Bari and Chaknandan of Sonatola Upazila under Bogra district. Information was gathered from randomly selected 100 farmers by utilizing a pre-tested interview schedule during the period from September 10 to October 10, 2015. Fitted scales were developed to measure the variables of the study. Correlation(s) test was applied to discover the relationship between each of the selected characteristics of the farmers with their use of communication media in receiving agricultural information. The study revealed that highest proportion (63 percent) of the farmers had medium use of communication media in receiving agricultural information contrasted with 23 and 14 percent having low use and high use of communication media. Highest proportion (71 percent) of the farmers perceived moderate effectiveness of use of communication media in receiving agricultural information contrasted with 13 and 16 percent having less effectiveness and high effectiveness of communication media respectively. Findings of the study revealed that age, education, annual income, organizational participation, and knowledge on agriculture of the farmers had significant positive relationship with their use of communication media in receiving agricultural information.