Business Value of Customer Satisfaction at Standard Chartered Bank

Abstract

standard Chartered is one of the oldest bank of the country with a wide spread service facilities all over the country. At present it holds the top most position among the multinational banks in the Beside consumer banking, Standard Chartered has emerged as sound corporate bank through its various products and services. The Consumer Bank provides credit cards, personal loans, mortgages, deposit taking activity and wealth management services to individuals and medium sized businesses. The Wholesale Bank provide services to multinational, regional and domestic corporate and institutional clients in trade finance cash management, custody, lending, foreign exchange, interest rate management and debt capital markets. I have under taken a research in order to find out the satisfaction level of the customers as far as the customers service department is concerned. The research was done on thirty customers of Dhanmondi Branch of Standard Chartered Bank, who frequently visit the bank for carrying out their transactions. From the survey I have found that the customers are quite satisfied with the current level of service they are receiving from the bank. However, they always appreciate the innovative ideas that the bank quite often come up with. According to them, Standard Chartered is the best multinational bank, which not only has a sound system but it also cares about its customers to a great extent.